What are the lists

Strange as it may seem, they are lists of accounts. 

But a list is more than just a bunch of profile names. It’s a living, relevant list of the most important profile metrics: follower count, ER, audience quality, country. For example, this is how you can track the performance of the top 20 influencers:

The default settings offer two kinds of lists: Paid and Favorites. The available subscription plans offer an expanded number of options.

No list can include more than 500 profiles. 

All lists are available for export and import.