Ad Posts Search
Ad posts are a large catalog of publications and Stories that include mentions of Instagram profiles.
You can use this feature to search for all mentions of your brand, check influencers’ profile for sponsored content, or monitor your competition’s promotional activity.
In this article, we’ll elaborate on each item available on the menu:
Allows searching ad posts based on certain words. For example, you can look for bloggers who mentioned the words “handbag”, “handbags” in their sponsored content.
- Do not search in hashtags.
Allows ignoring hashtags during your search. Let’s say you are using the keyword Adidas. There is a massive number of Adidas hashtags on the platform used even when they are not strictly necessary.
The option to ignore hashtags solves this issue.
You can search ad posts within a certain profile. We recommend that you always use this option when checking an influencer’s account to see who they collaborated with previously.
- Mentioned account.
The service will search all publications in which a certain account was mentioned. It’s very useful when you want to see who your competitors advertise with and who mentioned your profile in their posts.
- CTA link
Search by CTA links in Stories. For example, you want to see which influencers posted a link to your competitor, amazon.com. To do this, you type “amazon.com” in this field.
Search by a blogger’s location.
The language a blogger uses.
- Number of followers.
The number of followers those who mention your keywords have.
For example, you are searching bloggers who mentioned your competitors but there are too many mentions. You can filter out smaller bloggers by choosing the “1M” option in the drop-down menu.
This is a great way to filter your search results by narrowing them down to certain types of influencers.
- Number of comments.
Refers to the number of comments for the publications that include mentions and not the average general number of comments for a certain blogger. Usually, ad posts garner fewer comments than regular publications.
- Number of likes.
Refers to the number of likes for the publications that include mentions and not the average general number of likes for a certain blogger. The option is similar to the previous one.
- Number of views.
Refers to the views of video publications that include mentions.
- Post type.
A post, a video, or a Story.
- Post date.
Use this option to narrow down your search to a certain period.
As we mentioned earlier, you can use this to search for all mentions of your brand, check influencers’ profile for sponsored content, or monitor your competition’s promotional activity. Read more about this in our blog.