Why is it important to look at the graph likes spread?
It shows the comments and likes of each post represented by a blue dot. For example, a post received 157k likes and 3.2k comments, so the blue dot is shown at 157k on the horizontal ‘likes’ axis and at 3.2k on the vertical ‘comments’ axis. In this case, the post is for a giveaway.
- The likes spread is less than 40% — all the points are close to each other — the blogger is likely to be adjusting their posts to a certain level, inflating the number of likes. They're probably fake likes.
- The like spread is more than 100% — there are points far away from others — the post is a giveaway or boosted by advertising.