Posts frequency and percentage of likes from followers
What does the distribution of the followers’ post and likes show? Let’s take this graph from trendHERO as an example:
It demonstrates two things:
- The frequency of posts from the account.
- The percentage of likes coming from existing followers for every post.
What is the percentage of the followers’ likes?
For example, a post receives 1,000 likes. 674 of these likes are from the followers. Therefore, we divide 674 by 1,000 and multiply by 100%. This equals 67.4%.
If a blogger launches adverts or contests and drives up the number of likes or hits the top hashtag, they begin to receive likes from non-followers. These ‘external’ likes are shown in this graph.
Let us use some examples to see what a graph can demonstrate.
Important: One single graph can't show with 100% accuracy whether fake likes takes place or not. You would need to look at all the graphs for a more accurate picture. This will allow you to see various aspects of the accounts and you will have a better idea of who you are dealing with.
We can see that average 80% of likes come from existing followers. This is a fairly typical result for online shops. But the posts on 17 March received a much lower percentage of likes from existing followers.
Why? You can figure this out if you hover over the column.
If а post contains a contest or a popular hashtag, we immediately understand the situation since these types of posts will often attract more ‘external’ likes. Otherwise, it is most likely promotion. Still, we can’t rule out driving up likes.
Varying stats with a large number of 'external' likes.
These are typical stats for bloggers with funny videos or media personas. They invest into advertising and attract likes through entertainment content.
Driving up the likes number cannot be ruled out, so in this situation, we need to have a look at the graph showing the audience type and comments. If there are more than 10% of suspicious accounts, we can talk about driving up likes. Also, if short and suspicious comments amount to 50%, this is an extremely suspicious account.
We can also compare the average number of likes with the average video viewing numbers. The ratio should be around 1 to 10, i.e. 100 likes per 1,000 views.