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How to understand metrics in reports

  • Audience type
  • What is and how we calculate Engagement rate
  • How could you use Account Quality Score (AQS)
  • Main metrics
  • Authenticity
  • Reachability
  • Followers growth
  • Followings growth
  • Comments type
  • Likes spread
  • Top hashtags
  • Likers and commenters with over 2,000 followers
  • Audience’s interests
  • Commenters with less than 1000 followers
  • Likers and commenters with over 2,000 followings
  • Mentions of other accounts
  • How to analyze influencers (video)
  • Top similar influencers

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